Traditions that deserve to live on

Everything you need, in one place

Giving visibility to Canary Island creators is our main objective, promoting the local economy and creativity.

Our philosophy: A path towards individuation in interdependence.


Equally open to other cultures, some projects are born to support traditional textile crafts, thus sustaining artisans who perpetuate ancestral techniques that are disappearing.


But here's a special proposal:

Textiles from West Africa, India, and Thailand pass through the hands of Canarian artisans and creators who transform them into unique pieces.

Savitri

Savitri is the fashion brand created by Sonia Medina in 2025, born from a commitment to artisanal creation, responsible production and respect for textile traditions.


Their pieces are made from unique fabrics acquired from artisans in Benin at fair prices, supporting the preservation of their cultural heritage.


Each collection is limited and exclusive, made in Sonia Medina's workshop in La Gomera with 100% high-quality cotton, natural dyes and traditional techniques such as handmade batik.


Savitri proposes minimalist, comfortable and timeless garments, designed to dress with beauty, sensitivity and awareness, far from the industrial model of fashion.

An essential part of our work is upcycling

Creating value from what others discard

We recycle materials, giving them a second life, to transform them into pieces with high aesthetic value, durable and timeless.


It goes beyond recycling or simple customization: it's about creating something new and valuable from materials that often end up in the trash, in incinerators, or on distant beaches.


Our proposal is creative, ecological, and humble. Always on a human scale.

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La Gomera, the unexpected place

This project was born here with the enthusiasm to showcase Canarian talent. La Gomera isn't mass tourism. It's a place where many people come looking for more than just sun: they're looking for connection.

With nature. With simplicity. With people passionate about what they do.

Perhaps that's why many return. And they often tell me the same thing:


Thank you for being here.

Come and discover our store

A space where crafts come to life and every visit is a journey.

Un dibujo en blanco y negro de un corazón con una marca de verificación en él.
Calle Abisinia 8, 38870 Valle Gran Rey, provincia de Santa Cruz de Tenerife, España
HOW TO GET THERE

Follow us

To discover new pieces, workshops, and ongoing projects.

@soniamedinaupcycling